In 2000, I embarked on my spirits industry career in South Florida with the Jim Beam Brands Company, where I undertook various roles and responsibilities, gaining a comprehensive understanding of the industry. My dedication and expertise were evident as I earned promotions and added more responsibilities as I navigated through different facets of the business, laying a solid foundation for my future endeavors. In 2008, I joined the Patrón Spirits Company, marking the beginning of one of the most rewarding and fulfilling chapters of my career and life. During my 12-year tenure with Patrón, I managed 9 different markets, learned the art of marketing, developed wide ranging market knowledge and delivered on all profit goals 12 years in a row. After my experience at Patrón, I spent a year with Heaven Hill Brands, but that only served to serve as inspiration to fulfill my ultimate desire to build my own company. In late 2020, I opened Beverage South Spirits Consulting and Brokerage, offering strategic insights and innovative solutions for clients across the spirits industry. By offering creative solutions, concrete results and a passion for the spirits industry, I wanted to give craft and emerging spirits brands a voice in a challenging and sometimes overwhelming process. Since 2020, Beverage South has represented craft and emerging brands to success in both open but especially control markets. Our expertise in government run states has propelled us as leaders in the space and we have delivered well over 300,000 cases for our clients in that span. In a short amount of time, we have become a powerhouse, a small agency that packs a punch. With distributors in half a dozen open markets and all 17 control states, Beverage South can deliver big results, as well as big profits. We understand the game and we play to win!